Franchisors and Franchisees Can Profit in Many Methods from Implementing a Complete Texting Technique
Sustaining quick communication between your company workplace, franchisees, and buyer base is a precedence if you wish to take advantage of impression as a franchise. Relying solely on conventional channels, like e-mail and telephone, leaves room for:
- Staggered response occasions
- Missed alternatives for engagement and gross sales
- The potential to lose out to rivals who’ve already included SMS into their workflows
Integrating textual content messaging into your franchise’s total communication technique gives a scalable and handy manner for franchisors to remain in touch with franchisees, in addition to for franchisees to speak with their prospects to enhance engagement and improve gross sales.
Listed below are 5 research-backed developments in franchise texting your model ought to hop on this 12 months.
1. Deliver the Complete Model Below the Similar Operations
Getting all your places on the identical web page with texting helps with model consistency, whereas eliminating communication boundaries. You’ll be capable of coordinate quicker and improve productiveness when any location is accessible simply by a textual content away.
So how do you roll out texting to your places?
- Have your finest performing places check it out first
- Showcase texting at model conferences
- Implement textual content reminders, to display how helpful texting may be
From vital bulletins to SMS newsletters, there are many methods to implement mass texting in your model. Key phrases are a manner for customers to subscribe to updates they need to obtain, and your franchise can have a handful of key phrases for various updates.
For instance, franchisees can choose into your headquarters’ weekly updates by texting a key phrase corresponding to NEWS. Get them to have interaction along with your model whereas letting them see the way it works up shut.
2. Textual content for Funds
Prospects need a fast, contactless method to pay, which is why your franchise must have the choice to pay by textual content. 69% of customers need to obtain texts associated to creating funds for issues like:
- Putting an order in your on-line storefront
- Paying for merchandise in-store
- Settling a invoice
- Paying upfront for an appointment
- So how does it work?
Your enterprise sends a textual content cost request to a buyer with a hyperlink to a third-party cost processor, related to your corporation’s checking account. From there, the client will comply with the hyperlink and pay by way of the third-party. SMS funds are processed securely, and the transaction particulars are encrypted.
Textual content a receipt after receiving their cost, together with the choice to choose into advertising promotions in order that they’re at all times within the loop. Your franchise can use SMS funds as one other method to construct relationships and drive income for your corporation.
SMS funds decrease overhead prices and assist franchise homeowners receives a commission on time. It’s a secure, safe method to facilitate your franchise’s money move in real-time whereas assembly your prospects the place they’re at.
3. Textual content to Substitute Buyer Service Cellphone Calls
Merely put, texts are seen and responded to faster than a telephone name or e-mail. It takes much less effort to reply to a textual content, plus it may be achieved from wherever. It additionally takes a fraction of the time to ship a textual content to a big group of individuals, in comparison with calling everybody or sending a mass e-mail that may get misplaced in a bogged-down inbox.
Busy franchisees received’t should step away from what they’re doing to reply a fast query by way of textual content. The flexibleness of texting permits for communication at any time and from any location, making it a handy choice for patrons and staff.
Textual content conversations will keep organized inside a texting hub, permitting franchisees to trace and type conversations by the client, and their wants. This can assist your franchise as an entire maintain buyer information in a single centralized place and off private units.
Texting improves buyer satisfaction by offering a quick and handy manner for patrons to ask questions and get solutions on the spot.
4. Textual content for Proactive Buyer Service and Suggestions
Your franchise wants to handle a buyer’s wants rapidly. The time it takes to resolve a problem has the potential to impression the general repute of your model.
For starters, make it simple for patrons to seek out your assist textual content line, put together templates for FAQs, and arrange automated responses that both direct prospects to your data base or a solution to their drawback, particularly in the event that they textual content in after workplace hours.
A stellar buyer assist expertise typically hinges closely on how rapidly you resolve their challenge, and texting bridges that hole. With texting as an choice to achieve you, prospects can textual content you across the clock.
5. Textual content for Lead Era and Gross sales
Develop your franchise by promoting that potential franchisees can textual content you on to study extra about becoming a member of your model.
All it takes is displaying your company quantity with the call-to-action “Textual content us!” on:
- Billboards
- Company social media accounts
- Digital advertisements
- Company web site
One other method to seize leads is thru an SMS Chat widget in your company web site. Franchisees can use this widget to begin a textual content dialog out of your website and proceed the identical dialog on their cellular units.
SMS Chat additionally helps you automate the beginning of the applying course of, supplying you with much less work and extra time to concentrate on increasing your model. This course of works simply as properly between franchisees and their prospects, too. When prospects know that they’ll textual content your franchise, you’ll be capable of reply their questions as they arrive in, resulting in a greater likelihood of capturing a lead and shutting a sale on the spot.
Keep Related with Your Areas Through SMS
Enterprise texting continues to emerge as a necessary communication software throughout all industries. Texting will grow to be extra of an expectation sooner or later, since 42% of companies not at present texting of their organizations are actively working to implement it.
Your franchise has the potential to reap important advantages from texting earlier than your rivals. That’s why it’s essential to remain in tune with the various methods texting can remodel your communication technique.
Able to implement texting in your franchise? Discover a enterprise texting answer that’s best for you.
In regards to the Creator
Jessica Ayre is a content material advertising specialist at Text Request, a enterprise texting answer that gives instruments and assets to create a profitable textual content messaging technique.
