Banana Moon Day Nursery franchise launches defibrillator marketing campaign throughout its community, supporting franchise’s proposition to native mother and father and safeguarding native

UK nursery franchise Banana Moon have launched their ‘Little hearts, shiny futures’ initiative, aiming to put in an automatic exterior defibrillator (AED) at every of its 47 UK nurseries by the tip of 2023. The primary CardiAid defibrillator was unveiled in Hatton in July. 

The franchise believes the initiative not solely helps the native communities by which the nurseries function, but additionally provides to the already-attractive franchise proposition.

Mark Bates, Founder and Managing Director, commented:

“We’re extraordinarily proud to launch our ‘Little hearts, shiny futures’ initiative. This lifesaving gear will assist us to make sure our youngsters have the most effective likelihood of a shiny future, it doesn’t matter what life throws at us. It additionally reassures our mother and father that their little ones are in the very best care in our nursery settings. And it’s additionally excellent news for our franchisees, because it cements our dedication to finest apply within the childcare business.”

Banana Moon launched in 2006 and commenced to franchise the enterprise in 2010, with 10 franchises signing up within the first 12 months. The community now has 47 areas throughout the UK with a median of 5 nurseries opening every year. Final 12 months, the corporate introduced that they had been accredited as FMembers of the British Franchise Affiliation (bfa) – the one nursery franchise to take action.

Mark continued:

“The childcare business may be extraordinarily aggressive, however we’ve repeatedly confirmed our credentials over the previous 13 years. Our newest marketing campaign provides added credibility to our already-attractive franchise proposition. Dad and mom are reassured by our nurseries being a part of a profitable nationwide franchise, that means they’ve the assist of a massively skilled nationwide crew and entry to initiatives resembling ‘Little hearts, shiny futures’.”

The ‘Little hearts, shiny futures’ initiative means members of the communities native to the nurseries are inside minutes of the AED, boosting the survival probabilities of people that have an out-of-hospital cardiac arrest (OHCA). 

A defibrillator performs an important function within the probabilities of bringing somebody again from an out-of-hospital cardiac arrest. In accordance with the British Coronary heart Basis (BHF), early CPR and defibrillation can double the probabilities of surviving an OHCA.1 The units will probably be registered with native ambulance companies, who can direct 999 callers to the defibrillators, that means important therapy can begin previous to the ambulance arriving.

Mike Bates, Banana Moon Founder and Chairman, commented: 

“Regardless of our progress over the previous twenty years, we proudly stay a household enterprise at our coronary heart. Three generations of my household at the moment work within the enterprise. Household is so essential to us, which is why we’re so hands-on with our franchisees – we’re all the time pondering of how to assist them in delivering distinctive childcare.

“We hope our ‘Little hearts, shiny futures’ marketing campaign will increase consciousness of AEDs and the distinction they will make, and we encourage different nursery teams and franchises to do the identical.”

Kully Shahi Proprietor of Banana Moon Day Nursery in Wollaton and Littleover mentioned:

“Our ‘Little hearts, shiny futures’ defibrillator is a testomony to the assist we get from being part of the Banana Moon franchise and their dedication to the well being and well-being of everybody in our care. Whereas we hope these AEDs gained’t be wanted, we hope they provide reassurance to oldsters and members of our group. Right here’s to little hearts and shiny futures!”