Profitable franchisors will testify that franchisees are the lifeblood of any thriving Franchise Community. So, what do these franchisors do otherwise to achieve success?
They’ve an efficient Franchisee leads follow-up course of.
Let’s take a look at 4 essential components to have an efficient Franchisee leads follow-up course of.
- Observe Up With EVERY Potential Franchisee Lead
Each potential franchisee lead should be adopted up as you don’t know something in regards to the lead till you contact them. It may simply be the gem that you’re in search of. Potential franchisee leads ought to be entered into your CRM system as quickly as they’re acquired and that every one is assigned to somebody for instant follow-up. Test and make it possible for 100% of your leads are being adopted up or they could possibly be falling via the cracks. If you happen to aren’t checking, it isn’t taking place.
- Reply Instantly
Each potential franchisee lead should be adopted up instantly as each minute that passes by whilst you wait to observe up with a lead is time {that a} competitor franchisor will use to swoop in and speak to the prospect earlier than you. In the event that they reply to the potential franchisee with the solutions to their questions first, then you’re abruptly combating for second place. By following up instantly will end in extra certified prospects in your pipeline.
- Have Your Solutions Prepared
It isn’t sufficient to be the primary to answer the potential franchisee lead. You should even be the primary to reply their questions. The primary franchisor to instantly reply to a possible franchisee lead with full solutions will construct belief, credibility, and dramatically improve your probabilities of successful the franchisee!
- Measure, Enhance and Measure Once more
You should frequently work to enhance your potential franchisee lead follow-up course of. Because the previous saying goes, “you possibly can’t enhance what you don’t measure.”
So, maintain it easy to start out with, and measure the next:
- What number of potential franchisee leads do you obtain every week/month?
- How lengthy does it take to answer every potential franchisee lead? (The time between when the lead is acquired till a gross sales particular person talks to them for the primary time)
- What proportion potential franchisees leads are transformed into certified prospects?
Set targets for these metrics, after which test every month to see if you’re attaining them. In case you are, set extra aggressive targets and fine-tune every aspect of your lead follow-up course of to attain these new targets. If you happen to aren’t assembly your targets, look at every aspect of your course of intimately, and implement steps you possibly can take to enhance these components. Then test your efficiency once more in a month.
Sort regards,
It’s Not Who You Know, It’s Who Is aware of You™
SA FRANCHISE BRANDS
