
On this unique Franchise Chatter FDD Discuss publish, you’ll study the next:
Part I – Estimated preliminary funding (franchise prices) for a Screenmobile franchise, based mostly on Merchandise 7 of the corporate’s 2023 FDD
Part II – Preliminary franchise price, royalty price, and advertising price for a Screenmobile franchise, based mostly on Objects 5 and 6 of the corporate’s 2023 FDD

Part III – Variety of franchised and company-owned Screenmobile retailers at the beginning of the yr and the tip of the yr for 2020, 2021, and 2022, based mostly on Merchandise 20 of the corporate’s 2023 FDD
Part IV – Information updates on the Screenmobile franchise alternative
Part V – Presentation and evaluation of Screenmobile’s monetary efficiency representations (common revenues and/or earnings), based mostly on Merchandise 19 of the corporate’s 2023 FDD, together with info on the:
- 2022 common, median, highest, and lowest product sales, variety of prospects, and product sales per buyer for the 132 Screenmobile Territories that had been in operation for the complete 2022 fiscal yr (by quartile and general)
- 2022 common, median, highest, and lowest working revenue proportion for the 123 Screenmobile Territories that accomplished the franchisor’s survey
Part VI – Key ratios, comparables, computations, and analyses for the Screenmobile franchise alternative (unique content material for Platinum subscribers)
Part I – Screenmobile Franchise Prices
- Franchise Price: $49,500
- Territory Price: $22,500
- Begin-Up Bundle: $41,900
- Pre-Opening and Grand Opening Advertising and marketing: $6,000
- Stock and Provides: $15,000 to $20,000
- Journey Bills for Preliminary Coaching: $1,000 to $1,500
- Car Lease: $0 to $7,500
- Signage for Automobiles: $3,500 to $7,000
- Car Registration Charges: $1,500 to $2,000
- Insurance coverage: $2,000 to $12,000
- Phone Strains and Wi-fi Web: $300 to $800
- Lease, Utility and Safety Deposits, and Storage: $0 to $2,500
- Extra Funds for 3 Months: $22,500 to $50,000
- Whole Estimated Screenmobile Franchise Prices: $165,700 to $226,700
Part II – Screenmobile’s Preliminary Franchise Price, Royalty Price, and Advertising and marketing Price
- Preliminary Franchise Price: $49,500
- Preliminary Territory Price: $0.15 per Family
- Royalty: starting on the Unique Opening Date, 7% of Gross Income. Starting month 4 following the Unique Opening Date, 7% of Gross Income or the Minimal Royalty Price, whichever is bigger. The Minimal Royalty Price is: Months 4 to 12: $450 per 30 days; Months 13 to 24: $1,050 per 30 days; Months 25 to 36: $1,750 per 30 days; Months 37+: $2,188 per 30 days
- Model Fund Contribution: presently, 2% of Gross Income
- Native Advertising and marketing and/or Cooperative: efficient till discover of 2023 Native Advertising and marketing Price change: 4% of the previous month’s generated Gross Income. Efficient on discover of 2023 Native Advertising and marketing Price change: beginning on the Unique Opening Date, you’re required to pay Screenmobile $36,000 per calendar yr (a median of $3,000 per 30 days) for Native Advertising and marketing (“Annual Native Advertising and marketing Price”), prorated for the primary partial yr of operation
Part III – Variety of Franchised and Firm-Owned Screenmobile Retailers
Franchised
2020
- Retailers on the Begin of the 12 months: 121
- Retailers on the Finish of the 12 months: 130
- Web Change: +9
2021
- Retailers on the Begin of the 12 months: 130
- Retailers on the Finish of the 12 months: 140
- Web Change: +10
2022
- Retailers on the Begin of the 12 months: 140
- Retailers on the Finish of the 12 months: 148
- Web Change: +8
Firm-Owned
2020
- Retailers on the Begin of the 12 months: 1
- Retailers on the Finish of the 12 months: 1
- Web Change: 0
2021
- Retailers on the Begin of the 12 months: 1
- Retailers on the Finish of the 12 months: 1
- Web Change: 0
2022

- Retailers on the Begin of the 12 months: 1
- Retailers on the Finish of the 12 months: 1
- Web Change: 0
Part IV – Information Updates on the Screenmobile Franchise
Part V – Monetary Efficiency Representations (Common Revenues and/or Earnings) for the Screenmobile Franchise (Merchandise 19, 2023 FDD)
- On this Merchandise, Screenmobile presents sure historic info for franchised Screenmobile companies for the 2022 fiscal yr and prior years. As of December 31, 2022, Screenmobile had 108 franchisees working in 148 Territories and one franchisor-owned Screenmobile enterprise in operation.
- Elements 1 by way of 5 current info on 132 Territories that had been in operation for the complete 2022 fiscal yr. Excluded from these tables are 17 Territories that didn’t function for the complete 2022 fiscal yr, together with 3 Territories that ceased operation in 2022, 13 Territories that opened in 2022, and three Territories that transferred the Franchised Enterprise and ceased operations for a time frame in 2022.
- Of the 132 Territories reported within the tables (the “Reporting Group”), 96 had 150,000 Housing Models or extra and 36 had fewer than 150,000 Housing Models. Screenmobile requires franchisees with territories together with 150,000 Housing Models or extra to function with an extra car and trailer.
Half 1 – Common Gross Gross sales, Variety of Clients, and Gross Gross sales Per Buyer
Gross Gross sales
- Common Per Territory: $418,286
- Median: $298,304
- Highest Territory: $2,913,397
- Lowest Territory: $18,580
- Variety of Territories Exceeding Common: 45
- Share of Territories Exceeding Common: 34%
Variety of Clients
- Common Per Territory: 401
- Median: 320
- Highest Territory: 1,639
- Lowest Territory: 4
- Variety of Territories Exceeding Common: 48
- Share of Territories Exceeding Common: 36%
Gross Gross sales Per Buyer
- Common Per Territory: $1,213
- Median: $911
- Highest Territory: $5,975
- Lowest Territory: $215
- Variety of Territories Exceeding Common: 48
- Share of Territories Exceeding Common: 36%
- “Gross Gross sales” means the revenues obtained from the sale of all items, merchandise, and companies offered at, from, or by way of Screenmobile and all different revenue, income, and consideration of each type and nature associated to Screenmobile, whether or not for money or credit score, and no matter assortment within the case of credit score, together with the total redemption worth of any reward certificates or coupon offered to be used in Screenmobile (charges retained by or paid to third-party sellers of such reward certificates or coupons should not excluded from this calculation), and all proceeds from any enterprise interruption insurance coverage, however not together with: (a) any gross sales taxes or different taxes collected from prospects for, and paid on to, the suitable taxing authority; and (b) any bona fide refunds made to prospects.
- “Variety of Clients” is calculated by figuring out the entire variety of prospects serviced by the Reporting Group in 2022 and dividing by the variety of territories within the Reporting Group.
- “Gross Gross sales Per Buyer” is set by dividing the entire Gross Gross sales generated by the Reporting Group in 2022 by the Variety of Clients within the Reporting Group. As a result of the determine proven is the common for the Reporting Group as a complete, it doesn’t correspond to the Territory averages within the prior line objects.
Half 2 – Gross Gross sales Per Territory, by Quartile
- Half 2 under stories on 132 Territories that had been in operation for the complete 2022 fiscal yr, ranked so as of highest Gross Gross sales to lowest Gross Gross sales.
High 25%
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Territory: $938,419
- Median Gross Gross sales in Group: $823,312
- Highest Territory Gross Gross sales in Group: $2,913,397
- Lowest Territory Gross Gross sales in Group: $484,323
- Variety of Territories Exceeding Group Common: 14
- Share of Territories Exceeding Group Common: 42%
2nd Quartile
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Territory: $383,769
- Median Gross Gross sales in Group: $374,141
- Highest Territory Gross Gross sales in Group: $462,303
- Lowest Territory Gross Gross sales in Group: $299,497
- Variety of Territories Exceeding Group Common: 15
- Share of Territories Exceeding Group Common: 45%
third Quartile
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Territory: $237,281
- Median Gross Gross sales in Group: $241,024
- Highest Territory Gross Gross sales in Group: $297,110
- Lowest Territory Gross Gross sales in Group: $174,467
- Variety of Territories Exceeding Group Common: 18
- Share of Territories Exceeding Group Common: 55%
Backside 25%
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Territory: $113,676
- Median Gross Gross sales in Group: $125,041
- Highest Territory Gross Gross sales in Group: $174,467
- Lowest Territory Gross Gross sales in Group: $18,580
- Variety of Territories Exceeding Group Common: 20
- Share of Territories Exceeding Group Common: 61%
Half 3 – Variety of Clients Per Territory, by Quartile
- Half 3 under stories on 132 Territories that had been in operation for the complete 2022 fiscal yr, ranked so as of highest Variety of Clients to lowest Variety of Clients.
High 25%
- Variety of Territories in Group: 33
- Common Variety of Clients Per Territory: 826
- Median Variety of Clients in Group: 703
- Highest Territory Variety of Clients: 1,639
- Lowest Territory Variety of Clients: 484
- Variety of Territories Exceeding Group Common: 11
- Share of Territories Exceeding Group Common: 33%
2nd Quartile
- Variety of Territories in Group: 33
- Common Variety of Clients Per Territory: 397
- Median Variety of Clients in Group: 394
- Highest Territory Variety of Clients: 483
- Lowest Territory Variety of Clients: 321
- Variety of Territories Exceeding Group Common: 16
- Share of Territories Exceeding Group Common: 48%
third Quartile
- Variety of Territories in Group: 33
- Common Variety of Clients Per Territory: 255
- Median Variety of Clients in Group: 257
- Highest Territory Variety of Clients: 319
- Lowest Territory Variety of Clients: 192
- Variety of Territories Exceeding Group Common: 17
- Share of Territories Exceeding Group Common: 52%
Backside 25%
- Variety of Territories in Group: 33
- Common Variety of Clients Per Territory: 127
- Median Variety of Clients in Group: 129
- Highest Territory Variety of Clients: 182
- Lowest Territory Variety of Clients: 4
- Variety of Territories Exceeding Group Common: 17
- Share of Territories Exceeding Group Common: 52%
- “Variety of Clients” is calculated by figuring out the entire variety of prospects serviced by every Territory within the Reporting Group.
Half 4 – Common Gross Gross sales Per Buyer, by Quartile
- Half 4 under stories on 132 Territories that had been in operation for the complete 2022 fiscal yr, ranked so as of highest Gross Gross sales Per Buyer to lowest Gross Gross sales Per Buyer.
High 25%
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Buyer for the Group: $2,393
- Median Gross Gross sales Per Buyer in Group: $2,029
- Highest Gross Gross sales Per Buyer for Territories in Group: $5,975
- Lowest Gross Gross sales Per Buyer for Territories in Group: $1,647
- Variety of Territories Exceeding Group Common: 9
- Share of Territories Exceeding Group Common: 27%
2nd Quartile
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Buyer for the Group: $1,251
- Median Gross Gross sales Per Buyer in Group: $1,193
- Highest Gross Gross sales Per Buyer for Territories in Group: $1,626
- Lowest Gross Gross sales Per Buyer for Territories in Group: $919
- Variety of Territories Exceeding Group Common: 15
- Share of Territories Exceeding Group Common: 45%
third Quartile
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Buyer for the Group: $726
- Median Gross Gross sales Per Buyer in Group: $719
- Highest Gross Gross sales Per Buyer for Territories in Group: $904
- Lowest Gross Gross sales Per Buyer for Territories in Group: $574
- Variety of Territories Exceeding Group Common: 15
- Share of Territories Exceeding Group Common: 45%
Backside 25%
- Variety of Territories in Group: 33
- Common Gross Gross sales Per Buyer for the Group: $481
- Median Gross Gross sales Per Buyer in Group: $516
- Highest Gross Gross sales Per Buyer for Territories in Group: $573
- Lowest Gross Gross sales Per Buyer for Territories in Group: $215
- Variety of Territories Exceeding Group Common: 20
- Share of Territories Exceeding Group Common: 61%
Half 5 – Working Expense as a Share of Gross Gross sales
- In April 2023, Screenmobile despatched a survey to all franchisees requesting figures for the 2022 fiscal yr exhibiting their respective working bills as a proportion of Gross Gross sales. Half 5 consists of info for 123 Territories that accomplished the survey.
- Screenmobile has excluded the outcomes of the responding franchisees who weren’t open for the complete 2022 fiscal yr and the franchisees who didn’t reply to the survey.
- Half 5 under stories the common of the survey responses from these 123 Territories.
- Common Working Expense Share: 73%
- Median Working Expense Share: 73%
- Lowest Working Expense Share: 9%
- Highest Working Expense Share: 162%
- Variety of Territories Exceeding Common: 64
- Share of Territories Exceeding Common: 52%
- “Working Expense(s)” consists of objects corresponding to provides, car bills and licensing, advertising, utilities, software program, insurance coverage, skilled charges, and worker wages. It additionally consists of charges paid to Screenmobile, together with Royalty Charges and Model Fund contributions. It doesn’t embody homeowners’ wage, homeowners’ attracts, or shareholders’ attracts, nor does it embody curiosity, revenue taxes, depreciation, amortization, and different non-operating bills.
- A number of the reporting franchisees make the most of workers whereas others are owner-operators. The reported Working Bills had been affected by manufacturing and provide points and different market situations attributable to the financial results of the pandemic market and lockdown restrictions.
- Apart from Half 5, the monetary efficiency representations on this Merchandise 19 don’t mirror the prices of gross sales, working bills, or different prices or bills that have to be deducted from the Gross Gross sales figures to acquire your web revenue or revenue.
- Some retailers have offered this quantity. Your particular person outcomes could differ. There isn’t any assurance that you just’ll promote as a lot.
- The monetary info Screenmobile utilized in making ready the previous monetary efficiency representations was based mostly solely upon info reported to the franchisor’s predecessor by franchisees. No unbiased accountant or auditing agency has audited, reviewed, or in any other case evaluated this info for accuracy or expressed an opinion with regard to its content material or type.
Part VI – Screenmobile Franchise Ratios, Comparables, Computations, and Analyses (Unique Content material for Platinum Subscribers) ⬇️
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