Paris-based modern style group SMCP has named Elina Kousourna CEO of its second-biggest model, Maje, shifting the manager from its Fursac menswear division. Kousourna will work with founder and inventive director Judith Milgrom to additional develop the label, recognized for its female, expressive tackle French type and whose fringed “M” bag helped SMCP acquire a foothold within the leather-based items class. Kousourna will report back to Isabelle Guichot, former Maje CEO, who was promoted to steer the SMCP group in 2021.
After a stint at Boston Consulting Group, Kousourna labored intently with SMCP’s former CEO Daniel Lalonde because the group’s head of technique and improvement, serving to to handle its sale to Chinese language group Shandong Ruyi in 2016, its flotation on the Paris bourse in 2017 and its acquisition, in 2019, of Fursac, the place Kousourna took the highest job.
Whereas coronavirus lockdowns made for a rocky begin at Fursac, Kousourna, working with inventive director and males’s classic specialist Gauthier Borsarello, introduced recent momentum to the tailoring imprint. Collectively, they refreshed the label’s branding (it was beforehand referred to as De Fursac) and leaned on an archival aesthetic to strengthen the model’s type credibility whereas nonetheless serving the slim silhouette favoured by purchasers.
SMCP’s Different Manufacturers division, which incorporates Fursac and Claudie Pierlot, grew gross sales 18 % to €156 million final 12 months.
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