Following the introduction of CoWorks in 2021, United Franchise Group created a brand new consumer-facing division for its manufacturers known as Starpoint Manufacturers. Former UFG President AJ Titus will function the division’s president. “It actually focuses us on to what’s extra necessary, who our franchise house owners are, and the way can we carry them worth,” he stated.
Starpoint includes Signarama, TransWorld Enterprise Advisors, Absolutely Promoted, Workplace Evolution, Enterprise X, The Nice Greek, Community Lead Trade and Graze Craze.
Now, the main focus for Starpoint is on serving to franchise house owners work collectively and making a franchisee “ecosystem,” Titus stated. Starpoint is supposed to function a way to maintain franchisees within the UFG household.
“As an illustration, if a Signarama franchise proprietor wants shirts executed, they’ll go to our Absolutely Promoted franchise house owners and get their issues executed,” he stated. “We wish them to offer them a reduction, we wish them to assist and to maintain the enterprise within the household, in the event that they need to.”
If franchisees want lunch catered, ideally, they’d order from certainly one of Starpoint’s restaurant franchises. In the event that they want a gathering house, they might go to a Enterprise X or Workplace Evolution location, and so forth, Titus stated. “We’re engaged on different plans on the way to carry extra worth to the desk to our franchise house owners after which to their clients,” he stated. “That’s finally the place we’re headed.”
United Franchise Group CEO Ray Titus based CoWorks, the division created for UFG’s coworking workplace manufacturers, Enterprise X and Workplace Evolution, in 2021. Led by President Jason Anderson, the division’s intent is much like Starpoint, however particularly focused towards coworking franchises.
